Free Link Juice Analyzer

Analyze which links on a page pass PageRank (link juice) and which are blocked by nofollow, UGC, or sponsored attributes. See your dofollow ratio.

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Link Juice Analyzer

Analyze link equity distribution by checking dofollow, nofollow, UGC, and sponsored attributes on your page links.

Link Juice Analyzer

Paste the full HTML or just the link section. Use browser DevTools → right-click → Copy outerHTML.

What is Link Juice?

Dofollow (passes juice)

Standard links that pass PageRank and SEO authority to the destination page. Default for most editorial links.

Nofollow (blocks juice)

The rel="nofollow" attribute tells Google not to follow the link or pass PageRank. Use for untrusted links.

UGC (user-generated)

rel="ugc" marks links in user-generated content like comments and forum posts. Google treats them like nofollow.

Sponsored (ads/paid)

rel="sponsored" identifies paid links or advertisements. Required by Google for compensated placements.

Link juice (PageRank) flows through dofollow links and helps destination pages rank higher. Use nofollow for paid links, untrusted content, and user-generated links to avoid Google penalties.

Frequently Asked Questions

What is link juice?

Link juice (PageRank) is the SEO authority that flows from one page to another through dofollow links.

Which link types block juice?

rel="nofollow", rel="ugc", and rel="sponsored" all prevent PageRank from passing to the destination.

Is it free?

Yes, completely free.

Is my data safe with this tool?

Absolutely. The Link Juice Analyzer processes everything client-side in your browser. No data is uploaded to or stored on any server. Your content remains private on your device at all times.

Does the Link Juice Analyzer work on mobile devices?

Yes, the Link Juice Analyzer is fully responsive and works on smartphones and tablets. You can use it on any device with a modern web browser -- no app download required.

Do I need to create an account to use this tool?

No account or registration is needed. Simply open the Link Juice Analyzer in your browser and start using it immediately. There are no sign-up walls or usage restrictions.

How do I use the Link Juice Analyzer?

Simply enter your input in the provided field, adjust any settings to your preference, and the tool will process it instantly. You can then copy the result to your clipboard or download it.

Which browsers are supported?

The Link Juice Analyzer works in all modern browsers including Chrome, Firefox, Safari, Edge, and Opera. For the best experience, use the latest version of your preferred browser.

What is a healthy dofollow ratio for outbound links on a page?

There is no single perfect number, but a useful benchmark is the verdict this analyzer applies: a dofollow ratio of 70% or higher is treated as healthy, 40% to 69% suggests reviewing your nofollow usage, and below 40% means most links are blocked and PageRank flow is limited. The ratio is simply the percentage of links on the page that pass juice (dofollow) out of every link found. A low ratio is not automatically bad — a comments section or affiliate-heavy page should be mostly nofollow, ugc, or sponsored — but on an editorial article it can signal that you accidentally nofollowed internal links or trusted resources. Paste your page HTML to see your exact ratio, the dofollow and blocked counts behind it, and which links pulled the number down.

How do I get the HTML to paste into a link juice analyzer?

You need the rendered HTML of the page so the tool can read every <a href> tag and its rel attribute. The quickest method is browser DevTools: right-click anywhere on the page, choose Inspect, then right-click the element in the panel and pick Copy then Copy outerHTML. You can also use View Page Source (Ctrl+U or Cmd+Option+U) and copy the whole document. You do not need the entire page — pasting just the article body or the link section works fine, since the analyzer only cares about the anchor tags. If your links use relative paths like /about, enter a Base URL such as https://example.com so they resolve into full URLs in the results. Paste your markup above and click Analyze Links to get an instant breakdown.

What is the difference between nofollow, ugc, and sponsored rel attributes?

All three are rel values that tell Google not to pass PageRank, but they signal different reasons. rel="nofollow" is the original catch-all for links you do not editorially endorse or cannot vouch for, such as untrusted destinations. rel="ugc" marks user-generated content like blog comments and forum posts, where you did not place the link yourself. rel="sponsored" identifies paid or compensated placements, including ads and affiliate links — Google explicitly requires it (or nofollow) on anything you were paid for, and missing it can trigger a manual action. A link with none of these is dofollow and passes juice. This analyzer reads each link's exact rel value and sorts it into the right bucket, so you can confirm paid links are labelled correctly. Paste your HTML to verify every attribute at once.

Why does a link with no rel attribute count as passing link juice?

Because dofollow is the default behavior of any HTML link. There is no rel="dofollow" value in the spec — a link passes PageRank simply by having no nofollow, ugc, or sponsored attribute to block it. So when this analyzer shows a link as dofollow with a blank or dash rel value, that is correct: the absence of a blocking attribute is what makes it pass juice. This catches a common oversight where editors assume a link is safely nofollowed when in fact nothing was added, and authority is quietly flowing to a paid or untrusted destination. It also explains why most internal and editorial links should appear as dofollow. Paste your page HTML and scan the rel column — any paid or affiliate link showing an empty rel and a green Yes needs an attribute added before you publish.

Why does a link show anchor text of [image] or alt text instead of words?

That happens when the link wraps an image rather than visible text. In HTML an anchor like <a href="..."><img src="..." alt="..."></a> has no text node, so there is nothing to display as the anchor. When the analyzer finds this, it falls back to the image's alt attribute for the anchor label, and if no alt text exists it shows a placeholder such as [image]. This is genuinely useful for an audit: image links with missing alt text give search engines no anchor context, which weakens the link and hurts accessibility. Seeing a row labelled [image] is a prompt to add descriptive alt text to that image. Paste your HTML to spot every image-based link, check whether its alt text is meaningful, and confirm those links still carry the rel attribute you intended.

About the Link Juice Analyzer

The Link Juice Analyzer is a free tool that inspects the links on a page and tells you which ones pass SEO authority and which ones are blocked. You paste the page's HTML, and it finds every <a href> link, reads its rel attribute, and sorts each one into dofollow, nofollow, UGC, or sponsored. The result is a clear breakdown of how PageRank — commonly called "link juice" — flows out of your page, plus a single dofollow ratio that summarises the whole picture.

It is built for SEOs, content editors, and site owners who want to audit outbound linking without guessing. If you have ever wondered whether your affiliate links are leaking authority, or whether a guest post buried your backlink behind a nofollow, this analyzer answers it in seconds.

What link juice is and which attributes block it

Link juice is the ranking authority that one page passes to another through a standard (dofollow) link. Search engines follow these links and count them as a vote, which can help the destination page rank higher. Three rel values stop that flow:

  • rel="nofollow" — tells Google not to follow the link or pass PageRank. Used for untrusted or unvetted destinations.
  • rel="ugc" — marks user-generated content such as blog comments and forum posts. Google treats it much like nofollow.
  • rel="sponsored" — identifies paid or compensated links and advertisements. Google requires it for any placement you were paid for.

A link with none of these attributes is dofollow and passes juice. The analyzer applies exactly this logic to every link it finds, so the classification matches how Google actually reads your markup.

How to use the analyzer

Open the page you want to check, then copy its HTML. The quickest way is browser DevTools: right-click an element and choose Copy → Copy outerHTML, or view the page source. You can paste the full document or just the section containing the links. Optionally enter a Base URL (like https://example.com) so relative paths such as /about are resolved into complete URLs in the results.

Click Analyze Links and you get:

  • Summary counts — total links, plus how many are dofollow, nofollow, UGC, and sponsored.
  • A dofollow ratio — the percentage of links that pass juice, with a quick verdict: 70% or higher is treated as healthy, 40–69% suggests reviewing your nofollow usage, and below 40% means most links are blocked and PageRank flow is limited.
  • A per-link list — every link's anchor text, resolved URL, classification, raw rel value, and a yes/no on whether it passes juice. When a link wraps an image, the analyzer falls back to the image's alt text for the anchor.

Why outbound link auditing matters

Every dofollow link on a page shares a portion of that page's authority with its destination. That is fine — even good — when you are linking to genuinely useful, trusted resources. It becomes a problem when authority drains toward paid placements, sketchy sites, or low-value pages that should have been marked nofollow, ugc, or sponsored. Mislabelling paid links is also a compliance issue: Google explicitly expects rel="sponsored" or nofollow on compensated links, and missing it can trigger manual actions.

Running a page through the analyzer before publishing helps you confirm advertisements and affiliate links carry the right attribute, spot internal links accidentally set to nofollow, and keep a sensible balance of editorial dofollow links.

The Link Juice Analyzer runs entirely in your browser. The HTML you paste is parsed locally on your device and is never uploaded to or stored on any server, so you can analyze unpublished drafts or private staging pages safely. There is no sign-up, no installation, and no usage limit — paste your markup above and review your link equity instantly.