Search Intent Classifier

The goal a user has when typing a query. Four categories: informational (learn), navigational (reach a site), commercial investigation (compare), transactional (act/purchase).

Runs in your browser with a weighted signal-word dictionary. Each keyword is scanned for signals ("best", "buy", "how to", "login") and the highest-scoring category wins.

Matching page content to intent is the biggest ranking factor after relevance. Transactional needs a product/pricing page; informational needs a guide.

Yes, the Search Intent Classifier is 100% free with no registration, no hidden fees, and no usage limits. All processing happens locally in your browser, ensuring complete privacy.

Absolutely. The Search Intent Classifier processes everything client-side in your browser. No data is uploaded to or stored on any server. Your content remains private on your device at all times.

Yes, the Search Intent Classifier is fully responsive and works on smartphones and tablets. You can use it on any device with a modern web browser -- no app download required.

No account or registration is needed. Simply open the Search Intent Classifier in your browser and start using it immediately. There are no sign-up walls or usage restrictions.

Yes, the Search Intent Classifier is built following current Google Search guidelines and best practices. We regularly update the tool to reflect changes in search engine requirements.

Simply enter your input in the provided field, adjust any settings to your preference, and the tool will process it instantly. You can then copy the result to your clipboard or download it.

The Search Intent Classifier works in all modern browsers including Chrome, Firefox, Safari, Edge, and Opera. For the best experience, use the latest version of your preferred browser.

Commercial investigation queries come from people who are still comparing options before they commit, so they use signals like "best", "vs", "review", "alternative", and "top 10". They want a comparison page, roundup, or review article and sit in the middle of the funnel (MOFU). Transactional queries come from people ready to act right now, marked by signals like "buy", "price", "discount", "near me", and "free trial". They want a product, pricing, or signup page and sit at the bottom of the funnel (BOFU). The practical upshot: a commercial keyword that lands on a hard sales page feels premature, while a transactional keyword stuck on a long guide loses the sale. Paste your keyword to see which of the two it leans toward, along with the recommended page type and call-to-action.

Funnel stage follows directly from intent, so the easiest way is to classify each keyword first. Informational queries ("how to", "guide", "meaning") are top of funnel, or TOFU, where you build awareness with blog posts and tutorials. Both commercial investigation ("best", "vs", "review") and navigational queries map to the middle, MOFU, where comparisons and brand pages nurture the decision. Transactional queries ("buy", "price", "free trial") are bottom of funnel, BOFU, where product and pricing pages close. This tool tags every keyword with its stage automatically, so you can group a whole list by TOFU, MOFU, and BOFU and spot where your content is thin. Run a list in bulk mode, sort by funnel, and export the CSV to drop straight into a content plan.

Yes, and mixed intent is common. A query like "notion pricing review" carries both commercial investigation signals ("review") and transactional ones ("pricing"), so it does not belong cleanly to a single bucket. This tool handles that by scoring all four intent categories for every keyword, then reporting the highest scorer as the primary intent and a meaningful runner-up as a secondary intent worth addressing too. A strong secondary tells you the page should serve two needs at once, for example a comparison article that also links clearly to a buy or signup action. The score breakdown shows the exact split across informational, navigational, commercial, and transactional, so you can judge how mixed a term really is rather than forcing it into one label. Classify your keyword to see its primary and secondary intent side by side.

Automatic classification is a fast, rules-based first pass, not a replacement for checking the live SERP. This tool scans each keyword against a weighted dictionary of signal words, giving multi-word phrases like "pros and cons" more weight than a single short word, then reports a confidence percentage so you can see how decisive the match was. High confidence on a clear signal is very reliable; a low score or a flagged fallback means no strong signal was found and the result is a best guess. Because the dictionary leans on English terms, accuracy is highest for English keywords. For high-stakes pages, treat the output as a way to prioritize and group hundreds of terms quickly, then confirm the top targets by looking at what already ranks. Paste a keyword to see its confidence score and the exact signals that drove the result.

Run your full keyword export through bulk mode, one term per line, and the tool builds a distribution chart showing how your set splits across informational, navigational, commercial, and transactional intent. That split is itself a content-gap signal. A keyword universe that is almost entirely informational warns you that you have plenty for learners but nothing built for buyers, so commercial and transactional traffic is slipping away. A set with no informational coverage means you are missing the top-of-funnel content that feeds everything below it. Compare the chart against the pages you actually publish to find where demand exists but a matching page does not. You can sort the results by intent or funnel stage and download a CSV with content-type and CTA suggestions for each term. Paste your keyword list to see your intent distribution instantly.